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2019 Arklamiss Circulation & Marketing Conference
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2019 Arklamiss Circulation & Marketing Conference

ArkLaMiss Circulation, Audience Growth & Marketing Conference for tri-state newspaper professionals

11/7/2019 to 11/8/2019
When: November 7-8, 2019
Where: Ameristar Casino Hotel
4116 Washington Street
Vicksburg, Mississippi  39180
United States
Contact: Terri Cobb

Online registration is closed.
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Newspaper professionals from the tri-state area will gather this fall in Vicksburg for the 2019 ArkLaMiss Circulation, Marketing and Audience Development Conference, Nov. 7-8.


This engaging and interactive conference is for publishers, general managers, circulation and audience development professionals — or anyone who wants to expand their understanding of tools to help community newspapers and affiliated digital media reach greater heights in revenue and readership.


Call the Ameristar Casino & Hotel at 601-638-1000 for room reservations. Use the code "SPAPER9" to receive the $74 room rate. Deadline for room reservations is October 24, 2019.


Conference Schedule

Thursday, Nov 7

8:30 am         Registration opens

9 am              Publishers Round Table Discussions Tips on newspaper management, revenue, expense controls, marketing and more                       

Noon             Lunch available in Heritage Buffet

1 pm              Welcome and Opening Remarks

1:15 pm          General Session:  “How to understand reader types and drive each type to  subscribe”                      

                       Presented by Gwen Vargo, Director of Reader Revenue, American Press Institute.

The path from a casual reader to a paying subscriber isn’t a short one, but by understanding how audiences get from one place to another, you can begin to  devise strategies to get more readers to complete that journey.


2:30 pm           Break sponsored by Schermerhorn Bros. Co.

3:00 pm           General session cont’d: “How to understand reader types and drive each type to subscribe”                          

                        Presented by Gwen Vargo, Director of Reader Revenue, American Press Institute


4:30 pm           Break for hotel check-ins

5:30 pm           Hospitality Hour with vendors

            Dinner on your own

Friday, Nov.8

8:00 am             Buffet breakfast

8:30 am             Hot Ideas Exchange Moderated by Dennis Dunn, VP of Operations at the Anniston (AL) Star

                         Share your best ideas for success on revenue generation, expense controls, promotions,    marketing and more.

9:30 am             Break   

10:00 am           Panel Discussion Hear cutting edge advice from circulation and audience development directors from newspapers   in Arkansas and Mississippi

11:00 am           Open Mic and Wrap-up


For a complete registration packet, download this file:   2019_arklamiss_pak.pdf

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